I ask a lot of questions to understand the problems my clients want to solve and the goals they want to achieve. I then create high-fidelity wireframes that aim to address those goals. Those wireframes get turned into visual interfaces, sometimes with subtle motion effects, to be prototyped and tested with real people.
I love to explore the flora and fauna of the oceans. I've spent over 2,000 hours (~84 days) underwater, discovering all the beauty of marine world. When I dive, I’m experiencing life in the moment and a sense of relaxation I can take back into my everyday digital life.
I enjoy the challenge in delivering end-to-end solutions that create great experiences for users all around the world.
I specialize in working on style guides pattern libraries, and detailed technical UI documentation.
I study target users to collect and analyze data that will help inform the product design process.
I combine business goals with audiences’ needs to help craft identities and brand tools that empower any business.
Led the design of a compliance management platform, managed a team of two designers, and redesigned the website, reducing bounce rate by 12% and increasing secondary conversions (submitted emails) by 2%.
Designed and built the Seller Plus program from inception to launch, featuring advanced analytics dashboards and gig performance insights. These tools significantly improved CTR by 1–2% for experienced sellers and up to 5% for newer users.
Redesigned interfaces for an application security system, simplifying workflows and establishing a design system. Boosting ‘Secrets Detection’ feature adoption by 35% while improving security team efficiency.
Led the end-to-end design process from concept to launch, establishing brand design guidelines, developing multi-platform applications serving over 4,000 B2B clients, and initiating the creation of an internal BI system.