I ask a lot of questions to understand the problems my clients want to solve and the goals they want to achieve. I then create high-fidelity wireframes that aim to address those goals. Those wireframes get turned into visual interfaces, sometimes with subtle motion effects, to be prototyped and tested with real people.
I love to explore the flora and fauna of the oceans. I've spent over 2,000 hours (~84 days) underwater, discovering all the beauty of marine world. When I dive, I’m experiencing life in the moment and a sense of relaxation I can take back into my everyday digital life.
I enjoy the challenge in delivering end-to-end solutions that create great experiences for users all around the world.
I specialize in working on style guides pattern libraries, and detailed technical UI documentation.
I study target users to collect and analyze data that will help inform the product design process.
I combine business goals with audiences’ needs to help craft identities and brand tools that empower any business.
Led the website redesign project by managing a small team of designers. Delivered a unified set of guidelines, toolkits, and accessible components for Jones web and mobile experience. Conducted user testing, created personas, prototypes and visual design for multiple product solutions.
Led design for Seller Plus program - first dedicated program for sellers on Fiverr. Designed data-oriented dashboards, and seller tools in the web product. Orchestrated many projects that involved multiple teams within Fiverr. Established, maintained and contributed to design systems.
Led the visual and technical direction of the experience design, visual style, and technical tooling, with input from director-level peers of product design and development teams. Conducted user research and used card sorting to improve information architecture.
Led the brand design processes and guidelines. Designed and launched Web, iOS, and Android apps that serves 3.5K+ B2B clients. Initiated the design and development of the internal BI system. Created a design system that reduced technical debt for both designers and engineers.