About me

at work

I design digital products and websites for startups, brands,and entrepreneurs with cool projects.

I ask a lot of questions to understand the problems my clients want to solve and the goals they want to achieve. I then create high-fidelity wireframes that aim to address those goals. Those wireframes get turned into visual interfaces, sometimes with subtle motion effects, to be prototyped and tested with real people.

in life

Certified scuba instructor and nature enthusiast 🌿

I love to explore the flora and fauna of the oceans. I've spent over 2,000 hours (~84 days) underwater, discovering all the beauty of marine world. When I dive, I’m experiencing life in the moment and a sense of relaxation I can take back into my everyday digital life.

my expertise
Product Design

Product Design

I enjoy the challenge in delivering end-to-end solutions that create great experiences for users all around the world.

Design Systems

Design Systems

I specialize in working on style guides pattern libraries, and detailed technical UI documentation.

UX Research

UX Research

I study target users to collect and analyze data that will help inform the product design process.

Branding

Branding

I combine business goals with audiences’ needs to help craft identities and brand tools that empower any business.

Pavel Filichev
Get in touch anytime at p.filichev@gmail.com to talk product, or ask questions.

My past experience

Title
Senior Product Designer
Period
Nov 2021 - Present
Description

Led the design of a compliance management platform, managed a team of two designers, and redesigned the website, reducing bounce rate by 12% and increasing secondary conversions (submitted emails) by 2%.

Title
Senior Product Designer
Period
Oct 2020 - Dec 2021
Description

Designed and built the Seller Plus program from inception to launch, featuring advanced analytics dashboards and gig performance insights. These tools significantly improved CTR by 1–2% for experienced sellers and up to 5% for newer users.

Title
Product Designer
Period
Sep 2019 - Oct 2020
Description

Redesigned interfaces for an application security system, simplifying workflows and establishing a design system. Boosting ‘Secrets Detection’ feature adoption by 35% while improving security team efficiency.

Perimeter 81

Perimeter 81

Title
Product Designer
Period
Jul 2017 - Nov 2019
Description

Led the end-to-end design process from concept to launch, establishing brand design guidelines, developing multi-platform applications serving over 4,000 B2B clients, and initiating the creation of an internal BI system.