About me

at work

I design digital products and websites for startups, brands,and entrepreneurs with cool projects.

I ask a lot of questions to understand the problems my clients want to solve and the goals they want to achieve. I then create high-fidelity wireframes that aim to address those goals. Those wireframes get turned into visual interfaces, sometimes with subtle motion effects, to be prototyped and tested with real people.

in life

Certified scuba instructor and nature enthusiast 🌿

I love to explore the flora and fauna of the oceans. I've spent over 2,000 hours (~84 days) underwater, discovering all the beauty of marine world. When I dive, I’m experiencing life in the moment and a sense of relaxation I can take back into my everyday digital life.

my expertise
Product Design

Product Design

I enjoy the challenge in delivering end-to-end solutions that create great experiences for users all around the world.

Design Systems

Design Systems

I specialize in working on style guides pattern libraries, and detailed technical UI documentation.

UX Research

UX Research

I study target users to collect and analyze data that will help inform the product design process.

Branding

Branding

I combine business goals with audiences’ needs to help craft identities and brand tools that empower any business.

Pavel Filichev
Get in touch anytime at p.filichev@gmail.com to talk product, or ask questions.

My past experience

Title
Senior Product Designer
Period
Nov 2021 - Present
Description

Led the website redesign project by managing a small team of designers. Delivered a unified set of guidelines, toolkits, and accessible components for Jones web and mobile experience. Conducted user testing, created personas, prototypes and visual design for multiple product solutions.

Title
Senior Product Designer
Period
Oct 2020 - Dec 2021
Description

Led design for Seller Plus program - first dedicated program for sellers on Fiverr. Designed data-oriented dashboards, and seller tools in the web product. Orchestrated many projects that involved multiple teams within Fiverr. Established, maintained and contributed to design systems.

Title
Product Designer
Period
Sep 2019 - Oct 2020
Description

Led the visual and technical direction of the experience design, visual style, and technical tooling, with input from director-level peers of product design and development teams. Conducted user research and used card sorting to improve information architecture.

Perimeter 81

Perimeter 81

Title
Product Designer
Period
Jul 2017 - Nov 2019
Description

Led the brand design processes and guidelines. Designed and launched Web, iOS, and Android apps that serves 3.5K+ B2B clients. Initiated the design and development of the internal BI system. Created a design system that reduced technical debt for both designers and engineers.