Seller Plus advanced analytics gives sellers the visibility and potential to improve their performance and grow their Fiverr business through the actionable dashboard.
Prior to this project, the analytics section for sellers on Fiverr didn’t really offer much in terms of opportunities for aspiring sellers. There wasn’t much actionable data to use. In terms of maintenance, Fiverr didn’t show the seller the complete picture of the health of their gigs.
Even though I have done dashboard design in the past, I always find something new in resources like Medium or UX Planet. There are always fresh, more convenient, and functional solutions that need to be taken into account.
Among the many articles on this topic, I would like to highlight the following that gave me a great deal of information:
During my competitive analysis, I discovered many compliance management tools such as NetVendor, SmartCompliance, Enterprise Risk Control, etc. However, none of them offered the comprehensive solution our users were asking for — automatic and easy to understand data visualization.
Given the lack of innovation in the property technology market, I got inspiration from more modern services like Zendesk and Mixpanel — in search of the perfect dashboard.
After creating the information architecture and combining the main metrics into groups, I moved on to creating a skeleton for business analytics widgets. Widgets should include information about the current state of the seller's business and compare performance with other sellers in the selected category.
I added locked tabs to the analytics page to bring additional attention to the Seller Plus program and specifically to the Advanced Analytics feature. By clicking on each category of metrics, the user will see category descriptions with CTA that leads to the Seller Plus landing page.
Many thanks for taking the time to read this. Hit me up anytime on p.filichev@gmail.com to let me know what you think, ask questions, talk product, or say hi.
Seller Plus advanced analytics gives sellers the visibility and potential to improve their performance and grow their Fiverr business through the actionable dashboard.
Prior to this project, the analytics section for sellers on Fiverr didn’t really offer much in terms of opportunities for aspiring sellers. There wasn’t much actionable data to use. In terms of maintenance, Fiverr didn’t show the seller the complete picture of the health of their gigs.
Even though I have done dashboard design in the past, I always find something new in resources like Medium or UX Planet. There are always fresh, more convenient, and functional solutions that need to be taken into account.
Among the many articles on this topic, I would like to highlight the following that gave me a great deal of information:
During my competitive analysis, I discovered many compliance management tools such as NetVendor, SmartCompliance, Enterprise Risk Control, etc. However, none of them offered the comprehensive solution our users were asking for — automatic and easy to understand data visualization.
Given the lack of innovation in the property technology market, I got inspiration from more modern services like Zendesk and Mixpanel — in search of the perfect dashboard.
After creating the information architecture and combining the main metrics into groups, I moved on to creating a skeleton for business analytics widgets. Widgets should include information about the current state of the seller's business and compare performance with other sellers in the selected category.
Each entry point in the sellers' interface, as well as the email, leads to the Seller Plus landing page. Clicking on any button on the landing page takes the users to a redesigned payment page, where they can pay for the program with Fiverr Balance or add a credit card details.
I added locked tabs to the analytics page to bring additional attention to the Seller Plus program and specifically to the Advanced Analytics feature. By clicking on each category of metrics, the user will see category descriptions with CTA that leads to the Seller Plus landing page.
After successful payment, the users get access to the program page where they can do the following:
Many thanks for taking the time to read this. Hit me up anytime on p.filichev@gmail.com to let me know what you think, ask questions, talk product, or say hi.
Seller Plus advanced analytics gives sellers the visibility and potential to improve their performance and grow their Fiverr business through the actionable dashboard.
Prior to this project, the analytics section for sellers on Fiverr didn’t really offer much in terms of opportunities for aspiring sellers. There wasn’t much actionable data to use. In terms of maintenance, Fiverr didn’t show the seller the complete picture of the health of their gigs.
If we provide an analytical dashboard where sellers can see opportunities for improvement, in combination with coaching by CSMs, we will see better performance in the marketplace in terms of quality and orders.
Seller statistics compared to the selected group (%). Create FOMO, show how much more I can make. Drive people to action.
Show different funnels and programs sellers get their orders from. Educate them how to improve their order funnel.
Show trend in the subcategory so sellers can get more exposure. For Fiverr, the reason is to fill the right shelves in the marketplace.
After creating the information architecture and combining the main metrics into groups, I moved on to creating a skeleton for business analytics widgets. Widgets should include information about the current state of the seller's business and compare performance with other sellers in the selected category.
I added locked tabs to the analytics page to bring additional attention to the Seller Plus program and specifically to the Advanced Analytics feature. By clicking on each category of metrics, the user will see category descriptions with CTA that leads to the Seller Plus landing page.
All previously locked tabs become available after the user signs up for the program. Each tab contains filters for gigs, as well as a time interval (30-60-90 days). On the Gig performance page, the user gets information about the conversion rate, click-through rate, and a comparison with other sellers in the same business category.
Since Fiver has different channels and labels buyers use to find gigs, I've added relevant widgets to the Orders Breakdown page. If the seller does not have orders from some programs, this should motivate him to participate — for example, Promoted Gigs or Fiverr Business.
Many thanks for taking the time to read this. Hit me up anytime on p.filichev@gmail.com to let me know what you think, ask questions, talk product, or say hi.
Seller Plus advanced analytics gives sellers the visibility and potential to improve their performance and grow their Fiverr business through the actionable dashboard.
Prior to this project, the analytics section for sellers on Fiverr didn’t really offer much in terms of opportunities for aspiring sellers. There wasn’t much actionable data to use. In terms of maintenance, Fiverr didn’t show the seller the complete picture of the health of their gigs.
Design an application that will allow managers and owners to see the key performance indicators of the restaurant and use this information to grow their business.
I conducted interviews and created empathy maps to understand the users I’m designing for and their business needs. A primary user group identified through research was restaurant owners and shift managers who wants to have clear visibility on the restaurant performance.
After creating the information architecture and combining the main metrics into groups, I moved on to creating a skeleton for business analytics widgets. Widgets should include information about the current state of the seller's business and compare performance with other sellers in the selected category.
Restaurant owners are too busy to think about new ways to increase the revenue.
Lack of performance information as there is no single source of data.
A large number of performance indicators and thousands of reports that are difficult to process.
Goal: A fast and easy way to get an employee performance report on email.
I organized and structured data collected from the restaurant's various systems and sources in a way that is easy to understand, access, and use.
The dashboard is the home page that summarizes all the main metrics from the categories of sales, products, employees and customers. All performance indicators can filtered by branch.
Provides insights into the sales of different menu items or categories. Sales can be filtered by items, shifts, hours, and employees.
The employee profile page includes various metrics such as average order time, customer satisfaction ratings, table turnover rate, and average check size.
The customer page reflects all relevant metrics such as frequency of visits, average check size, customer feedback ratings, and customer lifetime value.
The restaurant analytics app can bring numerous benefits to restaurant owners and managers. Firstly, it can help them gain a better understanding of their business's performance by providing real-time data and insights on key performance indicators such as sales, revenue, and customer satisfaction.
Secondly, the app can help owners and managers make data-driven decisions when it comes to menu planning, pricing, and promotions. By analyzing customer behavior and preferences, they can tailor their offerings to meet the needs and preferences of their customers, leading to increased customer satisfaction and loyalty.
One quote from business owner feedback:
“The app changed my life completely! it’s so easy to use
and it became my favorite app on my phone”
Many thanks for taking the time to read this. Hit me up anytime on p.filichev@gmail.com to let me know what you think, ask questions, talk product, or say hi.
Seller Plus advanced analytics gives sellers the visibility and potential to improve their performance and grow their Fiverr business through the actionable dashboard.
Prior to this project, the analytics section for sellers on Fiverr didn’t really offer much in terms of opportunities for aspiring sellers. There wasn’t much actionable data to use. In terms of maintenance, Fiverr didn’t show the seller the complete picture of the health of their gigs.
Refine messaging to be more in aligned with our values and benefits.
Create new pages that are relevant for ICP prospects that might be browsing.
Refresh the look and feel in accordance with the new brand guidelines.
Based on the audience research conducted for the website, we have identified several key areas of improvement for our content strategy. Using this information, we have created a content strategy that focuses on producing high-quality, engaging content that meets the needs and interests of our target audience.
Once the wireframes have been created and edited, the next step was to start building the final user interface. The first thing I started with was a design system - a collection of reusable components that can be used throughout the website, ensuring consistency and efficiency in the design process.
I started with primitive elements such as colors, typography styles, buttons, and form fields. These elements were combined to create more complex components such as navigation menus, headers, and footers.
After creating both the primitive elements and more complex structures, I began to assemble the components into pages.
The new website is showcasing an improvement in the main KPIs like organic relevant traffic, visitor engagement, and the conversion rate.
Тhe average visitor's time on the page increased by 15%
The number of visitors who left the website after viewing only one page decreased by 10%
The number of live demo requests on a website increased by 4%
The number of secondary conversionssuch as email submissions or downloads increased by 18%
Many thanks for taking the time to read this. Hit me up anytime on p.filichev@gmail.com to let me know what you think, ask questions, talk product, or say hi.